Starbucks is Trying to Serve Greener Coffee

Starbucks is trying to go greener, though it's not easy. According to an article on Forbes.com, Starbucks does not calculate its carbon footprint every year and has actually only did it once in 2003. But, Starbucks executives are concerned about reducing their carbon emissions and have tried to conduct progress checks. In 2003, Starbucks released 295,000 tons of carbon, although it left out the 81,000 of carbon used in transporting coffee materials and disposing of solid waste from its figure because it are only concerned with the emissions it can control in its stores and plants. As big as it sounds, that 295,000 is a small carbon foortprint according to the Carbon Footprint Project, which follows 1,000 companies.
Starbucks has promoted going green among its customers in campaigns, such as "Green Umbrellas for a Green Cause" and the Planet Green Game. It plans to begin monitoring some of its equipment later this year, by installing meters on coffee machines, refrigerators, filtration systems, and other equipment. These are steps in the right direction.
As consumers, let's support companies who are making an effort to go green and that make it easier for us to live green.

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